2023/24 Table Grape International Marketing Program

The Australian Table Grape Association is delivering the 2023/24 Table Grape International Marketing Program.

This project involves the program development and implementation of the 2023/24 table grape export promotion campaign into several key marketings, including:

  • Retail programs, including instore sampling and gift-with-purchase
  • Trade tours
  • Campaign launch events, targeting key opinion leaders and media, buyers, importers and retailers, and market representatives
  • Social media / conventional media
  • Ecommerce advertising
  • Industry outreach

This is the first year the Australian Table Grape Association has delivered an industry-led program.

This investment is funded by Hort Innovation using the table grape marketing levies.

Marketing levies do not attract additional contributions from the Australian Government.

Related Projects

Marketing snapshots

Hort Innovation is responsible for investing the table grape marketing levy into a range of activities to drive awareness and consumption, under the Hort Innovation