The Australian Table Grape Association is delivering the 2023/24 Table Grape International Marketing Program.
This project involves the program development and implementation of the 2023/24 table grape export promotion campaign into several key marketings, including:
- Retail programs, including instore sampling and gift-with-purchase
- Trade tours
- Campaign launch events, targeting key opinion leaders and media, buyers, importers and retailers, and market representatives
- Social media / conventional media
- Ecommerce advertising
- Industry outreach
This is the first year the Australian Table Grape Association has delivered an industry-led program.
This investment is funded by Hort Innovation using the table grape marketing levies.
Marketing levies do not attract additional contributions from the Australian Government.