Category and consumer impact monitor

This Category and Consumer Impact Monitor activity is funded through Hort Innovation’s risk management reserves, and operates to assist the horticulture sector through the effects of COVID-19, drought, floods and bushfires.

Hort Innovation is working with research company Fiftyfive5 to provide the Australian horticulture sector access to regularly updated information about consumer attitudes and behaviours during this time of COVID-19 disruption, through Fiftyfive5’s Category and Consumer Impact Monitor.

Each week, this monitoring service provides an update on changes to consumer mindset, attitudes and behaviour from surveys with main grocery buyers from a representative panel of the Australian population, including information on the current and emerging commercial implications of these changes. Hort Innovation has also secured tailored content for the fresh produce sector, including insights into fruit and vegetable consumption, snacking, meal preparation and more.

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