Consumer demand spaces for horticulture (MT21003)
In 2022, this investment identified and prioritised opportunities for the horticulture sector to engage consumers and build demand across the domestic market for fruits, nuts and vegetables. The framework delivered will support growers and the wider horticulture sector in their decision-making on ‘where to play’ and ‘how to win’ when seeking to engage Australian consumers, […]
TG22500 Table Grapes India Outbound Mission 2022
Outbound mission program plays an important role supporting table grape exporters to expandtheir potential in international markets and increase their revenue. Hort Innovation conducted an outbound mission to India last year in a bid to connect table grape exporters to import partners, wholesalers, and potential retail buyers. Read the full report to discover insights.
Consumer usage and attitude tracking 2022/23 (MT21202)
This investment is providing a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns. The initial phase of the program will run for three months to ensure that the continuous tracker runs effectively, after which a longer-term program will be put in place. The […]
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Minimum maturity standards adoption across the table grape supply chain
TG19004 works to ensure that the new minimum maturity standards for table grapes are fully adopted across the supply chain from the 2020/21 season onwards. The project team will work closely with growers to build their capacity and understanding of how to improve their table grape quality, as well as wholesalers and supermarkets to drive […]
Table grape supply chain quality 2017-2021
Beginning at the tail-end of 2017, this project supports growers and retailers in adopting collaborative quality standards and practices for Australian table grapes. Its quality-focused activities prioritise the supply of grapes of optimal eating quality right from the start of the season, and so contribute to consumer confidence, repeat purchasing, and increased demand. Its work […]
Marketing snapshots
Hort Innovation is responsible for investing the table grape marketing levy into a range of activities to drive awareness and consumption, under the Hort Innovation Table Grape Fund.
Extension of technologies and best management practices to the Australian table grape industry
Beginning in 2020, this is the long-awaited first national extension project for the Australian table grape industry. This investment is ensuring that Australian table grape growers are kept informed about current R&D activities, results and resources – supporting the adoption of industry best practice and bolstering table grape production in key growing areas across the […]
Table grape export readiness and market access
Beginning in 2018, this investment is one of the ATGA’s priority projects, continuing industry work into market access and development. Key activities include maintaining the industry’s export strategy, detailing market access, improving and developing priorities, developing export training materials for growers/exporters, developing the export quality standards, facilitating and maintaining the industry’s export registration system and […]
Taste Australia retail program
This multi-industry investment is targeting key international retailers with training and educational resources about selecting, storing, handling and displaying Australian fresh produce in store, including apples and pears, avocados, citrus, table grape and vegetables.