De-risking and future-proofing Australian table grape production (TG23001)

This investment provides the Australian table grape industry and the wider supply chain with industry-specific information and tools to enable producers to de-risk their businesses and future-proof the industry. The Australian table grape industry is at a pivotal juncture, grappling with challenges and opportunities in a changing climate and with export-driven expansions. Australian table grape […]

2023/24 Table Grape International Marketing Program

The Australian Table Grape Association is delivering the 2023/24 Table Grape International Marketing Program. This project involves the program development and implementation of the 2023/24 table grape export promotion campaign into several key marketings, including: This is the first year the Australian Table Grape Association has delivered an industry-led program. This investment is funded by […]

Consumer demand spaces for horticulture (MT21003)

In 2022, this investment identified and prioritised opportunities for the horticulture sector to engage consumers and build demand across the domestic market for fruits, nuts and vegetables. The framework delivered will support growers and the wider horticulture sector in their decision-making on ‘where to play’ and ‘how to win’ when seeking to engage Australian consumers, […]

TG22500 Table Grapes India Outbound Mission 2022

Outbound mission program plays an important role supporting table grape exporters to expandtheir potential in international markets and increase their revenue. Hort Innovation conducted an outbound mission to India last year in a bid to connect table grape exporters to import partners, wholesalers, and potential retail buyers. Read the full report to discover insights.

Consumer usage and attitude tracking 2022/23 (MT21202)

This investment is providing a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns. The initial phase of the program will run for three months to ensure that the continuous tracker runs effectively, after which a longer-term program will be put in place. The […]

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Minimum maturity standards adoption across the table grape supply chain

TG19004 works to ensure that the new minimum maturity standards for table grapes are fully adopted across the supply chain from the 2020/21 season onwards. The project team will work closely with growers to build their capacity and understanding of how to improve their table grape quality, as well as wholesalers and supermarkets to drive […]

Table grape supply chain quality 2017-2021

Beginning at the tail-end of 2017, this project supports growers and retailers in adopting collaborative quality standards and practices for Australian table grapes. Its quality-focused activities prioritise the supply of grapes of optimal eating quality right from the start of the season, and so contribute to consumer confidence, repeat purchasing, and increased demand. Its work […]

Marketing snapshots

Hort Innovation is responsible for investing the table grape marketing levy into a range of activities to drive awareness and consumption, under the Hort Innovation Table Grape Fund.