The importance of product verification, cool chain tracking and fruit assurance helps importers feel confident in the product they are buying and selling. mg marketing speaks about the value of traceability for importers and customers.
Importers of Australian table grapes all over the world want to verify the product they have ordered is the Australian, safe, and high quality product they’ve come to recognise. New Zealand’s largest importer of fresh produce, MG Marketing, is no different.
In this video, Auckland Imports division manager Kevin Munroe talks quality assurance, regulations, and authenticity. Kevin discusses the assurance that traceability systems – like the one we’ve trialled as part of the ATGA and @AgricultureVictoria #tablegrapestraceabilitypilot – provide not only their business, but their discerning customers as well.
Table grape importers value traceability – like we’ve trialled in the ATGA & @VicGovAg #tablegrapestraceabilitypilot – as it gives discerning customers confidence in the provenance of a product. Here, NZ importer mg marketing’s Kevin Munroe talks QA, regulations & authenticity.