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Good traceability systems support the hard work of not only food supply chains, but the effort retailers put in every day to exceed their customers’ needs and expectations. Featured retailer Foodstuffs NZ highlights how traceability builds confidence about the origins of the fruit and the importance of being able to interact with growers.

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Over the past few months, across several videos, we’ve taken a look at the journey of the fruit through the supply chain exploring the value of traceability, and the importance of our #tablegrapestraceabilitypilot with Agriculture Victoria. Now we reach the end goal – the retailer & consumer.

Retailers like New Zealand’s Foodstuffs North Island – who sells more than 3 million kilograms of grapes to their customers each year – are an integral part of the supply chain, with their connection to the consumer.

We hear from produce category manager Alex Kingi about how traceability provides confidence in the origins and the quality of the products they sell to their customers.

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Over the past few months we’ve shared videos exploring the value of traceability across the supply chain. Now we talk end goal – retailer & consumer. @FoodstuffsNZ’s Alex Kingi reveals why traceability matters to them. #tablegrapestraceabilitypilot #AussieGrapes #TablegrapesAU

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